Unlimited number of custom fields per category,

Specifying the order of fields,
Deciding weather a field is mandatory, searchable, sortable and controlling its appearance in the ad lists,
Specifying a default value,
Practically all ad fields are custom field - even the title, pictures and the description. This allows full control over them.
Support of field types such as text, textarea, boolean, checkbox, selection list, multiple selection list, separator, picture, media file, web link, date,
Flexible display formatting for number fields (e.g. to display currency values),
Make fields only visible for admin in the ad create/modify form,
Make fields only visible for either only admin, only the owner of the ad
Admin can add custom fields to the user profile and registration form (Phone number, Zip code, City, Picture, etc.)

The fields of the owner of an ad can be displayed directly in either the ad list or on the ad details page.
If you add user fields to the ad custom fields, it is possible to search for ads by the fields of their owners! E.g. searches based on ad locations are possible.
Advanced operations on the whole list of custom fields of a category: you can delete all custom fields of a category at once, you can clone all the custom fields of a category into the sub categories, you can clone them into selected categories, or you can clone the custom field list of an other category into this one!